Content marketing helps Sytorus stand out
With data being the new oil, when the time came for the GDPR to come into force, compliance with data protection legislation was – and remains – a hot topic. We were pleased to work with Sytorus, a recognised leader in pragmatic data protection deployment, on a digital marketing campaign aimed at raising their brand awareness, driving social followers and increasing web traffic.
There were multiple competitors in the market offering often contradictory or uninformed advice, so it was important to demonstrate Sytorus’ specialist knowledge in their target sectors – tech, finance, retail, NFP and pharma – and gain trust.
We worked with Sytorus to publicise their Data Protection and General Data Protection Legislation (GDPR) preparedness training, taking place through their newly established London base in Fleet Street. A Google AdWords campaign was run alongside a sponsored post campaign on LinkedIn.
Having seen how well organic posts can work when shared via social channels, we also developed a content strategy for Sytorus, rooted in creating and sharing regular thought leadership content to gain further exposure for PrivacyEngine – their software that makes light-work of ensuring clients achieve and remain compliant. Using our content creation process to minimise the pressure client-side. content was created to reach all the key targets with articles that are relevant to the reader and demonstrate how Sytorus can help them to achieve the balance between compliance and commerciality.
Content was then shared on their social media channels to drive visits to the website as well as adding in relevant news updates on staff, training and products.
Due to the new content and link sharing activities that took place, more people were driven to the website, these visitors spent longer on the website, social engagement increased as did brand recognition of Sytorus.
- 230% increase in blog page views
- Time onsite increased from 52 seconds to 1:30mins with people spending longer engaging with the content
- LinkedIn followers rose by 38%
- Twitter impressions increased from 4.2k to 14k
Does your product or service need to stand out in a crowded marketplace? Get in touch, we’d love to help.