LinkedIn advertising expands client’s influence in a fast-growing Net Zero market

Whitfield Consulting Services (WCS) was keen to raise awareness of its civil engineering design services for Battery Energy Storage Systems (BESS) projects and connect with key decision-makers in this growing market, projected to reach $120–150 billion globally by 2030. This market is aligned with WCS’s mission to engineer a sustainable future and support the UK and Ireland’s goal of reaching 95% low-carbon energy by 2030. 

Morton Waters developed a targeted LinkedIn advertising campaign to showcase WCS’s civil design services for BESS projects. 

Headline results: 

  • 62,848 impressions.  
  • The landing page became the third most visited page on the WCS website and maintained strong traffic throughout the year. 
  • The campaign supported several ongoing conversations, re-engaged existing clients, and generated a new enquiry, helping WCS connect with the right people and demonstrate their capabilities. 

Approach

To achieve these results, our approach included: 

  • Creative design and copywriting for the ads, producing engaging visuals and persuasive messaging to capture attention and drive action. 
  • Ads sent to a carefully selected audience of professionals in energy, engineering, and construction sectors. 
  • Weekly monitoring and analysis of campaign performance to optimise results and ensure maximum impact. 
  • A dedicated landing page highlighting WCS’s services and projects in the BESS sector, including the Monk Fryston project, which is set to become one of the largest BESS installations in the UK upon completion. 
  • Ongoing social activity to reinforce campaign messaging and drive engagement with the WCS brand. 

Execution

The LinkedIn ads emphasised WCS’s technical capabilities and experience in delivering complex Power & Energy projects. Civil design for BESS requires precise engineering, and the campaign highlighted how WCS ensures installations are delivered safely, efficiently, and sustainably. 

Testimonial  

“Working with Morton Waters on a LinkedIn campaign has been really effective. The ads promoting our civil engineering design services for Battery Energy Storage Systems projects helped spark valuable conversations with potential clients and drove traffic to our website. We were happy with the targeting and overall reach – the impressions and engagement were great, and it’s already had a positive impact on our business. The campaign supported several ongoing conversations, reengaged existing clients, and even generated a new enquiry. It’s been a great way to connect with the right people and showcase what we do.”  Dr Natalja Petkune, Director, WCS.  

Detailed results: 

  • Impressions: 62,848  
  • Clicks: 315 
  • Growth: 49.4% increase in new LinkedIn followers over the campaign period. 
  • Engagement: Interactions with representatives from target companies, including Aureos, Kirby Group Engineering, BAM Nuttall, Queequeg Renewables, and NatPower. 
  • Landing page performance: Third most visited page on the WCS website, with sustained high traffic throughout the year. 
  • Ongoing impact: The campaign supported ongoing conversations, re-engaged existing clients, and generated a new enquiry, helping WCS connect with the right people and showcase their capabilities.  

Conclusion

The LinkedIn campaign successfully promoted WCS’s civil engineering capabilities in the BESS sector, increased brand awareness, and drove meaningful engagement with a targeted audience. Combined with ongoing social activity, it helped to develop WCS’s reputation as a trusted partner for BESS projects and supported continued business growth. 

If you’d like to explore what a LinkedIn sponsored campaign could do for your sales, please get in touch.