Project Description
Email campaign drives return on investment of 2791% for Clarke Rendall
We helped one of our clients, contemporary reception desk manufacturer Clarke Rendall, with an email campaign for their end-of-summer desk sale, and it paid off! The campaign sparked multiple enquiries and led to the sale of two-thirds of their remaining stock.
- Immediate sales for Clarke Rendall’s high-end reception desks
- An average of 42% open and 5% click through rates
- An incredible ROI of 2791%!
The background
A portion of Clarke Rendall’s inventory comprises high-end, ready-to-ship reception desks. At the end of the summer, they were looking for an efficient way to sell this remaining stock. Their target market included businesses with immediate furnishing needs, particularly office refurbishment and fit outs nearing project completion, where rapid delivery is essential.
The strategy
We proposed a highly targeted email campaign, focused on reaching potential customers in the market for premium reception desks that could be dispatched immediately, particularly those in time-sensitive situations.
The campaign had a simple yet strong key message – the availability of Clarke Rendall’s high-quality products at a significant discount with the convenience of rapid delivery. Our approach ensured that the message emphasised both urgency and cost savings, making it an appealing offer for businesses that needed to furnish their spaces without delay.
The action: A simple, but effective, email campaign
Email 1
The initial message promoted the high-quality reception desks that were available for immediate dispatch. We highlighted the difficulty of finding such desks quickly when a project is nearing completion and positioned the service as a convenient solution by having desks in stock, ready to ship.
We also emphasised that the desks were available at half the usual price, making it a budget-friendly option for contacts looking to complete their spaces more affordably.
Email 2
We sent a second email several days later to the contacts that had opened the first, again promoting the fact that the desk could be delivered at short notice.
A reminder of the results:
- The sale of two-thirds of Clarke Rendall’s remaining stock
- An average of 42% open and 5% click through rates
- An ROI of 2791%!
Clarke Rendall’s Sales and Marketing Director Bradley Fielden commented: “The results of this campaign were really positive. The response from our customers was fantastic, and we sold a substantial amount of our remaining stock to those who had an immediate need. And, the ROI speaks for itself! We’ll definitely be using this strategy again in the future.”
If you’d like to explore what an email marketing campaign could do for your sales, please get in touch.