Brand building and, in particular, telling your own company story, is essential if a business is to grow and remain competitive.
A ‘brand’ is defined by whatever your customers think of when they think of you. A successful company needs to define, nurture and protect its reputation to take the driving seat. When attracting new prospects, developing trust, belief and understanding in your company and its products or services will attract the right targets to convert to satisfied customers.
Undertaking tactics such as thought leadership content creation, social media marketing and email marketing, we work on both retainer campaigns and shorter-term projects. Underpinned by a strong and relevant proposition, our brand building activities put you in an active position to determine your company’s future, and bring opportunities to evidence the values that the company holds itself to, and that are valued by your target customer.
Whether working with existing brand guidelines or developing new ones, we are looking to develop striking visuals that can serve to attract attention whilst providing an immediate connection to your company alone. Consistency without inviting fatigue is the balance we’re looking to strike through videos, imagery and social templates.
Written and visual content produced for your website, the blog, your social media channels, even trade magazines, can set out your views on key industry challenges and opportunities. Created on your behalf to enhance your reputation and influence key decision-makers, it can be shared through earned, owned and paid channels.
The leadership team is often an under-leveraged opportunity for brand building. With a significant volume of personal contacts and a well-earned reputation in your sector, their profiles can bring opportunities for educating and informing connections. Clients have seen three-fold increases in sales leads by harnessing the SMT’s power.
Our best programmes are built on the solid foundations that come from undertaking research. From the simplest qualitative customer insight projects through to large scale quantitative pieces, research brings a improved degree of certainty of success, and an even greater degree of perspective gained from looking from the outside in.
Showing up regularly is key for brand building. Quite possibly one of the things our clients value most about working with us is that the responsibility for maintaining a schedule of work rests with us not them. Regular blog content, social posts, eshots, newsletters and so on, all planned into the upfront strategy and delivered to the agreed schedule. Nothing gets missed, while our clients are free to focus on other key activities.
Being very clear about what service you are providing, benefiting exactly what type of customer and being delivered to match your evidenced values – those are the keys to an effective proposition. This underpins so much of the work we go on to deliver, yet too often these could attributed to any company in a competitive set. Specificity is essential.
Many of these brand building tactics will also have an impact on lead generation, and vice versa, so make sure you check out the services under lead generation too.